What You Will Do:

•       Develop engagement campaigns and strategies to drive customer growth and targets for Rogers Bank
•       Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
•       Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
•       Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
•       Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
•       Develop engagement forecasts based on previous trends and track performance against monthly targets

What you will bring:
•       Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
•       Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
•       Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
•       The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
•       Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
•       A customer centric approach to marketing
•       Highly organized, detail-oriented, and able to multi-task within tight deadlines
•       Strong project management capabilities
•       Proficient in MS Excel, PowerPoint and PowerBI
•       Strategic thinker with a creative mindset and a passion for driving results.