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Senior Strategy Manager - 17823

Toronto, ON
As Senior Optimization Strategist on the Digital Analytics & Insights team, you will play a key role in expanding our personalization and data driven customer experiences in our website and App and beyond Digital into assisted channels like our virtual assistant, live chat agents and call centre, to support our objectives of simplifying the customer experience, driving sales and self-serve adoption and reducing customers’ need to call in for support.

You will work with stakeholders to evaluate the potential of new use cases, determine data and personalization requirements and experiences, and launch and measure the benefits of new data driven customer experiences.

Here’s how

Leverage data to size and illustrate, and communicate the opportunity available through targeting to increase sales and drive self-serve adoption while reducing calls
Quantify, track and communicate the opportunities and success we are unlocking after use cases launch.
Collaborate with stakeholders  to plan and launch use cases with transformative value.
Become an expert on the capability set we employ for personalization and A/B testing.
Keep informed about new capabilities and possibilities in the technology and recommend business applications that will get the most from them

You're the missing piece of the puzzle
5+ years experience in a Digital role, 2+ years experience with A/B testing and personalization
Experience using analytics tools (Adobe preferred) to analyze digital experiences, or business results to find opportunities, and make recommendations
Experience with A/B testing and targeting tools, data management platforms (Adobe Test & Target preferred), and/or with planning, running, and measuring A/B tests, segmented content or business experiments (such as Lean Startup)
Experience writing SQL queries to access and analyze data
Passionate about how data can be used to solve business problems and improve the customer experience.
Strong presentation skills with the ability to tell stories with data, and ability to influence and persuade executive stakeholders and working team members
A flexible approach and the ability to accept and champion change
Highly organized with a demonstrated ability to monitor and manage high volume workloads
Creative and innovative thinker
A bias for action

Must have skills:
1. 3-5 years in a strategy manager role, ideally in a Digital or Larger environment

2 2+ years Experience with A/B Testing

3. Experience with Analytic tools (Adobe Analytics is the preference) to analyze digital data and customer experiences

Nice to have skills:

1. Experience with SQL

2. Experience with data management platforms (Adobe Test & Target preferred)

3. Experience with presenting to executive stakeholders

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