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Digital Marketing Specialist - 20817

Toronto, ON

Working with our client's Digital Trade Marketing team, you will support the execution of innovative digital engagement programs and campaigns designed to generate brand awareness, deliver product education and drive trade engagement for B2B customers

We continuously look for effective ways to drive digital trade engagement and awareness and be a vital part of a team that encourages experimentation, focuses on impact, and keeps the customer at the centre of everything we do

What You’ll Be Doing :
· Understand the role of campaigns and programs through all marketing funnel stages, monitor performance, and identify opportunities to drive impact where it’s needed most.· Support Digital Trade engagement specialist in development and execution of the trade engagement activities, contests, and campaigns to drive member engagement· Partner with internal teams to ensure awareness of upcoming and in-market activities, alignment, gather feedback, and achieve results, adjusting programs as needed to meet goals.· Develop brand-agnostic content with the support of in-house studio or external agencies· Develop multi CTA email templates and coordinate the execution of the emails with SFMC teams· Conduct end-customer surveys, store visits to identify different opportunities to support overall trade engagement
We Want To Talk To You If · You have completed post-secondary education in Marketing, Business Administration, or related fields· You have 1+ years of marketing experience - preferably in B2B tech.· You’re collaborative, solution-oriented, and have a bias for action.· You have strong analytical skills and can synthesize data to make strategic decisions.· You’re eager to experiment and optimize, and you understand the basic principles of A/B testing.· You’re able to successfully manage projects involving tight deadlines, multiple stakeholders, and many moving parts· You have experience in content writing and the development of marketing campaigns·You are excited by a high-growth, fast-paced environment.· Bonus Points If You have experience with Google Analytics
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