Along with representing our content interests with other teams , you’ll know what it takes to deliver a great omnichannel experience. To help you execute, you’ll lean on our teams in design & user experience, development, testing, analytics, and marketing.
Responsibilities
- Write, proofread and edit marketing and support content
- Create content that is thoughtful, consistent and conveys the brand voice while shaping the product experience and helps our customers achieve a goal or complete a task
- Collect and use SEO information and organically weave it into content
- Uses data to help inform good content decisions for our customers
- Ability to generate, update and upload content in the CMS
- Enabling outcome team to test content and continue to make it easy for them to do this
- Strive for clarity over creativity
- Work with content strategists, leads and designers to develop a new page/campaign on all aspects of the customer journey
- Contribute to the overall practice culture by sharing learnings and knowledge with peers
- Advocate of the practice by building strong relationships with team members
- You're the missing piece of the puzzle
- Have a body of work that demonstrates a depth of skill of writing digital copy with experience working with user experience, strategy and design teams
- Be detail oriented, an astute organizer and have the curiosity to continuously seek out missing information
- Well-versed in the interplay between business, technical and customer needs within the context of creating online content experiences
- Able to gracefully give and receive feedback
- Familiarity with content strategy best practices, user experience and SEO
- Passionate about modern content practices and methodologies
- Well-versed in lean digital product development lifecycles
- Adept at working in a highly-collaborative, lean, agile environment
- Able to communicate content strategy rationale and build consensus
Must to have skills:
1. 2-4 Years experience with Content writing/Content Management
2 Knowledge of Accessibility Standards
3. Experience with SEO
Nice to have skills:
1. SEO experience is a very nice to have
2. Experience with product launches and pricing
3. Experience with Personalization and Personalized experience
Great-to-haves
Post-secondary education in business and/or writing
Understand the importance of creating accessible content and how that applies to WCAG 2.0 AA principles