Marketing Analyst / Specialist 1 (10713)

Location: Calgary, AB
Date Posted: 01-08-2017
Position Overview: 

You are a passionate, high-energy team member who is excited about taking on things you've never done before and driving them to completion. You enjoy supporting all aspects of our customer experience, from marketing through to operations. As a Marketing Specialist, you will be managing the regional show home strategy, ensuring our partners have the marketing and communication support required. You'll be part of a fast-paced team that looks to deliver results in a condensed time frame. 

Responsibilities: 

• Manage regional show home strategy: 
o Develop strong rapport with customer care staff and act as key marketing contact. 
o Ensure Presentation Sales Centre is fully equipped with updated collateral & marketing communications. 
o Provide ongoing support and initial education for customer care staff regarding the benefits for new residents moving into a building powered by client's PureFibre. 
o Complete regular visits to show homes to ensure staff are trained and able to communicate/explain exclusive client's offers. 
o Provide ongoing support to staff for client's interactive displays and act as key contact for any support or training required. 
o Collaborate with show home launch to ensure sales centre has client's PureFibre marketing materials 
o Identify opportunities to partner on any exciting or new activities to increase brand exposure. 
o Drive awareness and help promote traffic to new app and New Home website to drive new loading opportunities. 
o Help design new marketing sales promotions/incentives to reward and engage show suite Staff. 

• Marketing and communications for Developers/Home Builders 
o Provide support to Channel Managers and ensure all developers have necessary marketing materials. 
o Develop new strategies/mini campaigns to drive new sales. 
o Monitor and track sales penetration by community. 
o Support segmented marketing strategies (targeting Large, Medium, Small Developers). 
o Act as a brand ambassador on behalf of the client New Growth Markets team and maintain strong interlock with Channel Managers & marketing primes. 

• Marketing Event Prime 
o Act as event lead and project manager, overseeing logistical & planning details (ie: Future Home Breakfast, Innovation Centre Events, Executive Developer Events). 
o Manage catering, venue booking, invites, RSVP tracking, onsite branding, etc. 
o Manage client's promo times and monitor stock levels. 
o Order client's swag/promo material/banners, etc. 
o Manage storage for promo material, etc 
o Provide onsite support at sponsored industry/association events (ie: CHBA, UDI, Buildex, etc). 

• Additional Support 
o Organize lobby events with interlock across the Broadband Network team 
o Review marketing analytics by region to gauge consumer success and patterns by region 
o Manage regional budget 
o Provide marketing team with intel on upcoming projects and opportunities in the community 
Required Knowledge: 
• Solid understanding of client's PureFibre and the services and features that client provides to consumer customers 

Required Skills & Abilities: 
• Self-starter with proven organizational and time-management skills 
• Strong relationship building abilities 
• Ability to prioritize and handle multiple tasks and deadlines 
• Excellent research skills and a passion for event planning 
• Good skills in Excel 
• Excellent verbal and written communication skills 
• Focused on the client experience 
• Ability to work independently and within a team 
• Ability to cope with ambiguity 
• Ability to drive to clarity, consensus and closure 

Required Professional Designation/Certification: 
• Undergraduate degree in marketing considered an asset 
• Business analysis or project management certification considered an asset 

Required Experience: 
• At least one year in a high-performing, fast-paced team 
• Marketing experience considered an asset

Must to have skills:
1. Self starter
2. Relationship builder
3. Strong verbal and written communication skills

Nice to have skills:
1. Marketing experience
2. Knowledge of commercial/residential real estate ecosystem
3. Project management experience
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