Solutions Architect - (External) 2 / Architecte de solutions - (Externe) 2 (11843)

Location: Toronto, ON M, Canada
Date Posted: 10-05-2018
Description:
Marketing automation developer: 


Brand & Customer Experience Marketing (B&E) is looking for a motivated and knowledgeable Marketing automation developer to join the Marketing automation and Development team. Reporting to the Manager, Marketing, you’ll join a dynamic and fast-paced team to help build a sustainable competitive advantage for client and enable the company to deliver marketing campaigns across all lines of business faster and smarter. This role is an integral part of the team that will execute and deploy campaigns in support of business objectives, and will be play an integral role in enhancing Marketing technology. 

You are an experienced Marketing automation developer with strong knowledge of marketing technology best practices in both email marketing and campaign management and have hands-on experience building emails, Journeys and cross channel marketing solutions. You are passionate about marketing technology, and strive to deliver the best-in-class customer experience. You are highly organized, capable of managing multiple priorities, is an eager problem solver, and has the ability to work collaboratively with multiple subject matter experts. 

Job description: 
• Responsible for end-to-end development and deployment of multiple campaigns including targeted and personalized promotional campaigns on email and SMS systems 
• Lead and execute email campaigns; including build of personalized and dynamic emails, data integrations and segmentation, and QA procedures 
• Design trigger based journeys and workflows to deliver cross channel marketing capabilities 
• Partner with Communication teams and creative agency to deliver development projects 
• Collaborate with marketing stakeholders to provide recommendations on enhancing and maximizing the effectiveness of email marketing performance and customer engagement 
• Collaborate with data strategy and delivery teams to identify new datasets to build personalized journeys 
• Partner with digital marketing team to integrate email programs and Adtech (DMP) 
• Lead enhancement and adoption of Adobe campaign platform for marketing needs 
• Accountable for providing technical leadership and contribute to system architecture to further define and develop email system, as well as other tech/back-end systems 
• Be subject matter expert to identify scope of work and provide initial estimated timelines for projects 
• Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations 
• Lead and support implementation of special web projects and initiatives as required 

Requirements: 
• 2-4 years of experience as system analyst or administrator expert in Adobe Campaign and/or similar MAP 
• 5-7 years of experience in HTML, JavaScript, CSS, API Web development 
• 3-4 years of experience building cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation) 
• Proficient with SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience manager, Adobe target 
• Familiar with REACT language 
• Familiar with AI powered data solutions such as integrate.ai 
• Competent in applying contact strategy, developing A/B testing and segmentation 
• Ability to work diplomatically and collaboratively in a cross-functional environment • Experience establishing and maintaining cross functional relationships 
• Takes ownership, initiative, shows sense of urgency and is self-directed 
• Creativity and problem solving ability to overcome unexpected obstacles 
• Team player with strong interpersonal skills and strategic thinker who can push the status quo to drive change 
• Excellent time management, project management and organizational skills 
• Ability to deliver high quality work in a fast pace environment 
• Passion for agile development and advancing through challenges 
• Ability to manage vendors and work with them to drive quality product changes 
• Strategic, innovative and systematic thinker 
• Excellent writer and communicator (in both the written and verbal form) 

Great to have: 
• MBA / Masters in Computer science or Marketing 
• Adobe marketing cloud certification 
• Agile Scrum master certification

Must to have skills:
1. 2-4 years of experience as system analyst or administrator expert in Adobe Campaign and/or similar MAP
2. 5-7 years of experience in HTML, JavaScript, CSS, API Web development
3. 3-4 years of experience building cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)

 Nice to have skills:
1. MBA / Masters in Computer science or Marketing
2. Adobe marketing cloud certification
3. Agile Scrum master certification
or
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