Senior Digital Marketing Manager (B27)

Location: Mississauga, ON
Date Posted: 09-02-2018
Our client is looking for a Senior Digital Marketing Manager with the following key responsibilities.
  • Manage the daily activities for client’s website - including price changes, rate plan changes, launches of new products and services
  • Manage execution of web campaigns and offers (i.e. Black Friday, Holiday, special offers)
  • Collaborate with key stakeholder groups including hardware, campaign, pricing and legal team.
  • Prioritize all initiatives to ensure resources are focused appropriately.
  • Extend and translate larger campaigns into the digital realm and create landing pages, banners and other pieces of creative.
  • Ensure the highest levels of visual and customer experience standards are met.
  • Manage expectations and complete multiple tasks within tight deadlines without negatively effecting quality.
  • Keep promotional content, product information and prices up to date in a fast changing competitive industry.
  • Use web analytics and data to drive informed decisions and prioritization of site wide optimizations while constantly looking for opportunities to improve the site and experience.
  • Partner with IT and Digital Brand primes to define and deliver capital projects includes definition of business requirements, review of wireframes and writing of editorial requirements etc
  • Write and deliver web project briefs to agencies.
  • Lead a team of talented Web Specialists providing oversight and direction.
Critical Qualifications/Competencies
  • 6+ years of experience in a web or digital role
  • People Leadership Experience
  • Experience working with a variety of technology platforms and analytics tools
  • Keen attention to detail and comfort building timelines are a must
  • Strong copy writing and content development skills
  • Solid partnering and creative problem solving skills
  • Naturally analytical and proactive and very highly organized
  • Self-motivated, experienced in working in teams
  • Flexible, self-starter able to cope with ambiguity, and willing to embrace change
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