Web Developer 3 / Concepteur web3 (11059)

Location: Toronto, ON
Date Posted: 09-11-2017

HTML Email Developer (Campaign Automation) 
Position Overview: 

Brand & Customer Experience Marketing (B&E) is looking for a motivated and knowledgeable HTML Developer to join the Campaign Automation & Governance team. Reporting to the Manager, Marketing, you’ll join a dynamic and fast-paced team to help build a sustainable competitive advantage for client and enable the company to deliver marketing campaigns across both lines of business faster and smarter. This role is an integral part of the team that will execute and deploy campaigns in support of business objectives, and more importantly will play an integral role in building and managing the foundation of email and campaign management for the company. 

The right candidate for this role is an HTML developer with strong knowledge of marketing automation best practices in both email marketing and campaign management and has hands-on experience developing emails and campaigns in Salesforce or Adobe. They are highly organized, capable of managing multiple priorities, is an eager problem solver, and has the ability to work collaboratively. 

• Responsible for end-to-end development and deployment of multiple campaigns including targeted and personalized promotional campaigns and automated lifecycle programs 
• Lead and execute email campaigns; including build of email templates, content development, data integration segmentation, testing, as well as final launch 
• Have ability to troubleshoot technical issues related to HTML code, data segmentation, and email platforms 
• Work directly with customer communications and business primes to ensure that design specifications and necessary changes are implemented 
• Collaborate with stakeholder teams to provide recommendations on enhancing and maximizing the effectiveness of email marketing performance and customer engagement 
• Work with Governance Project manager to modify existing processes as required to support evolving business changes and requirements 
• Accountable for providing technical leadership and comment on system architecture to further define and develop email system, as well as other tech/back-end systems as 
• Be subject matter expert to identify scope of work and provide initial estimated timelines for projects 
• Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations 
• Lead and support implementation of special web projects and initiatives as required 
Required Skills & Abilities: 
• In-depth knowledge of Salesforce Marketing Cloud or Adobe Campaign is a strong asset 
• Understanding of all major web browsers and special considerations required for each 
• Demonstrated knowledge of web technologies including HTML, CSS and Javascript 
• Strong working knowledge of Adobe Photoshop 
• Excellent project management skills, highly organized and detail oriented 
• Ability to manage multiple projects, prioritize work activities and meet aggressive deadlines 
• Experience establishing and maintaining cross functional relationships 
• Takes ownership, initiative, shows sense of urgency and is self-directed 
• Creativity and problem solving ability to overcome unexpected obstacles 
• Team player with strong interpersonal skills 
• Strong understanding of UX and experience using testing tools such as Litmus 
• Knowledge of other online marketing channels an asset 

Required Experience: 
• Minimum 5 - 7 years of experience in HTML coding/email production and responsive design 
Required Professional Designation/Certification: 
• Minimum requirement is a University or College Degree in Computer Science, Web Development or a related subject

Must to have skills: 1. HTML 2. React 3. CSS Nice to have skills: 1. Marketing campaign development & execution 2. Adobe Campaign 3. Adobe Photoshop History of the role: 1x new role. 1x replacement for existing contractor. Project details: Email template building and deployment. Team size and environment: working with 2 other html developers and a sr. manager.
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