CRM Executive – Salesforce / SFMC Specialist

1500 Don Mills Road, ON

CRM Executive – Salesforce Marketing Cloud Specialist
1500 Don Mills Road, ON | Hybrid (3 days onsite) | Contract, 3 Months (Multiple Extensions Expected)

Pay Rate: $35 – $40/hour

About the Role

The CRM Executive will support the end-to-end execution of email and SMS campaigns within Salesforce Marketing Cloud (SFMC). This role is responsible for campaign planning, building, QA, deployment, and performance analysis, working closely with cross-functional teams to ensure timely, accurate, and high-quality CRM communications.

Leadership & Operations

Develop, build, and deploy email and SMS campaigns, including journey-based campaigns using SFMC
Manage and maintain the CRM campaign calendar, ensuring campaigns launch on time and accurately
Coordinate approvals with internal stakeholders including brand, journey, call center, and commercial teams
Act as liaison for creative, copy, URL validation, and legal approvals
Ensure campaigns adhere to data governance, privacy, and communication regulations

Data & Optimization

Partner with data teams for audience segmentation and list creation
Analyze campaign performance (open rates, CTR, conversions) and provide optimization insights
Conduct QA checks including rendering, link validation, and cross-device testing
Support campaign automation, workflows, and internal approval processes

What You’ll Need

2–3 years of hands-on CRM campaign execution experience
Strong Salesforce Marketing Cloud expertise (Journey Builder, Email Studio, Content Builder, Automation Studio)
Proficiency in SQL and relational databases for audience segmentation and data analysis
Experience with AMPScript, HTML, and CSS for dynamic and responsive campaigns
Understanding of campaign automation, workflow management, and deliverability best practices
Familiarity with GDPR, CASL, and data privacy standards
Experience in multi-channel marketing (email, SMS); CPG or global organization experience is a plus

Skills & Competencies

Excellent written and verbal communication
Strong attention to detail and organizational skills
Analytical and problem-solving mindset
Ability to manage multiple priorities in a fast-paced environment
Proven ability to collaborate effectively across cross-functional teams

Compensation

$35 – $40/hour, with potential for contract extensions based on performance and business needs

Vacancy Status

This posting is for an existing vacancy that is currently available to be filled.

Use of Artificial Intelligence

No AI is used in the screening, assessment, or selection of candidates for this position.

Equal Opportunity

emergiTEL is committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of background, and our hiring process is based solely on skills, experience, and qualifications relevant to the role.