CRM Executive – Salesforce Marketing Cloud Specialist

Pay Rate: $35–$40/hour

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Overview

We are seeking a detail-oriented CRM Executive to support the end-to-end execution of email and SMS campaigns. This role will focus on campaign planning, building, QA, and deployment within Salesforce Marketing Cloud (SFMC), while collaborating with cross-functional teams to ensure timely, accurate, and high-quality CRM communications.

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Must-Have Skills

• Hands-on experience with Salesforce Marketing Cloud (SFMC) – including Journey Builder, Email Studio, and Content Builder
• Strong SQL skills for audience segmentation and data manipulation
• Experience building and deploying email/SMS campaigns end-to-end, including QA and optimization

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Key Responsibilities

Campaign Planning, Build & Execution

• Develop and modify email templates using HTML and AMPScript
• Build and deploy ad-hoc and journey-based email and SMS campaigns in SFMC
• Manage and maintain the CRM campaign calendar, adapting to changing priorities
• Ensure timely, error-free campaign launches across channels
• Coordinate with internal stakeholders (brand, journey, call center, commercial teams) for approvals
• Act as liaison for creative, copy, URL validation, and legal approvals

Data, Quality & Optimization

• Partner with data teams for audience segmentation and list creation
• Analyze campaign performance (open rates, CTR, conversions) and provide optimization insights
• Conduct QA checks including rendering, link validation, and cross-device testing

Systems & Process Management

• Set up, test, and launch campaigns within Salesforce Marketing Cloud
• Support internal approval workflows (e.g., DocuSign routing)
• Ensure compliance with data governance, privacy, and communication regulations

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Qualifications & Experience

• 2–3 years of hands-on CRM campaign execution experience
• Strong experience with Salesforce Marketing Cloud (Content Builder, Journey Builder, Email Studio, Automation Studio)
• Proficiency in SQL and working with relational databases
• Experience with AMPScript for dynamic personalization
• Working knowledge of HTML/CSS for email development and troubleshooting
• Experience with campaign automation and workflow management
• Understanding of email deliverability best practices and segmentation hygiene
• Familiarity with GDPR, CASL, and data privacy standards
• Experience in multi-channel marketing environments (email, SMS)
• CPG or global organization experience is an asset

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Skills & Competencies

• Strong communication skills (written and verbal)
• Excellent attention to detail and organizational skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong analytical and problem-solving mindset
• Proven ability to collaborate with cross-functional stakeholders