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CNI Business Strategist 3 -19342
Toronto, ONPosition Overview
We're seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.
Key Responsibilities
Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites
Lead technical SEO initiatives to improve overall site performance
Conduct in-depth keyword research and competitive analysis specific to the telecom industry
Collaborate with content teams to optimize existing content and guide new content creation
Perform regular SEO audits and implement recommendations across both brand properties
Monitor and analyze SEO metrics, providing regular performance reports and insights
Stay current with SEO best practices and telecom industry trends
Work closely with the SEM team to create integrated search strategies that maximize ROI
Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts
Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimization
Required Qualifications
6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with:
Proven track record of improving organic search performance for large websites
Strong understanding of technical SEO
Experience with enterprise-level SEO tools and analytics platforms
Demonstrated expertise in local SEO strategies
Strong analytical skills with experience in data-driven decision making
Experience in the telecommunications industry preferred
Solid understanding of SEM principles and how they complement SEO efforts
Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialists
Technical Skills
The ideal candidate will have experience working with digital teams, developers and analysts.
Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc)
Understanding of HTML, CSS, and basic JavaScript
Proficiency in SEO audit tools and crawling software
Experience with content management systems
Familiarity with paid search platforms like Google Ads and Microsoft Advertising
Collaboration and Integration
The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to:
Align SEO and SEM efforts to create a unified search presence
Use insights from paid search campaigns to inform organic search strategies and vice versa
Develop integrated reporting that showcases the combined impact of SEO and SEM efforts
Collaborate on budget allocation decisions to maximize overall search marketing ROI
We're seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.
Key Responsibilities
Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites
Lead technical SEO initiatives to improve overall site performance
Conduct in-depth keyword research and competitive analysis specific to the telecom industry
Collaborate with content teams to optimize existing content and guide new content creation
Perform regular SEO audits and implement recommendations across both brand properties
Monitor and analyze SEO metrics, providing regular performance reports and insights
Stay current with SEO best practices and telecom industry trends
Work closely with the SEM team to create integrated search strategies that maximize ROI
Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts
Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimization
Required Qualifications
6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with:
Proven track record of improving organic search performance for large websites
Strong understanding of technical SEO
Experience with enterprise-level SEO tools and analytics platforms
Demonstrated expertise in local SEO strategies
Strong analytical skills with experience in data-driven decision making
Experience in the telecommunications industry preferred
Solid understanding of SEM principles and how they complement SEO efforts
Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialists
Technical Skills
The ideal candidate will have experience working with digital teams, developers and analysts.
Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc)
Understanding of HTML, CSS, and basic JavaScript
Proficiency in SEO audit tools and crawling software
Experience with content management systems
Familiarity with paid search platforms like Google Ads and Microsoft Advertising
Collaboration and Integration
The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to:
Align SEO and SEM efforts to create a unified search presence
Use insights from paid search campaigns to inform organic search strategies and vice versa
Develop integrated reporting that showcases the combined impact of SEO and SEM efforts
Collaborate on budget allocation decisions to maximize overall search marketing ROI