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Marketing Manager 3 - 17168

Hamilton, ON
Our client is currently looking for an experienced professional to fill a Market Manager position for a 12 month contract position. The Marketing manager will work within a team and be responsible for developing and leading the execution of a local community marketing strategy. This person will also identify and evaluate new initiatives and review existing programs required to support marketing strategies to drive penetration in the target markets. This role is unique in that there is a key component of building relationships with key stakeholders both internal and external. If you are a high energy and results oriented individual who is looking for an opportunity to work with a high performing team, we’d love to hear from you.

• Leverage command of market knowledge to build, secure alignment, and execute an integrated community-centric market(ing) strategy (including multiple programs – cross portfolio, cross channel, cross function)
• Understand the community landscape and be a champion for a community-centered marketing approach in working with key stakeholders from across the business
• Execute on market strategy to increase penetration of  products/services in target markets; be prepared to trial different approaches to uncover the optimal method
• Responsible and accountable executing key marketing events, that include both physical and virtual/online events
• Build and leverage municipal and local team relationships to inform, shape and steward the market strategy
• Contribute to the development of initiatives to establish best in class practices 
• Support and drive a community level social media engagement strategy

About you:
You are a marketing and/or sales professional looking to demonstrate your natural talent for relationship building and innovation in a series of community markets. You are energetic, results oriented and not afraid to try new things and will engage your key stakeholders to ensure everyone has input and can learn from different ways of doing things. People would describe you as affable and structured in your approach.

Required Knowledge, Skills & Abilities:
• Track record of collaborations leveraging internal and external stakeholder relationships
• Have existing relationships or connections within local communities and possess a detailed understanding of the communities
• Demonstrate influence and strategy skills; planning and promotion
• Demonstrate creativity and problem-solving skills
• Ability to present to a large audience
• Proven ability to make strategic recommendations on gap closure initiatives, secure alignment and budget
• Confidently present ideas to executive leadership
• Proven risk management and conflict resolution skills
• Excellent leadership, analytical, communication and presentation skills
• Ability to develop strong relationships with stakeholders, meet tight deadlines and tolerate ambiguity
• Program management
• Desire to "roll up your sleeves" to get things done
• Ability to travel to execute events and activities within your assigned communities
• Expertise with executing virtual/online events and digital marketing
• Ability to work within a virtual team environment
• Ability and desire to engage with local residents and businesses both physically and virtually/online
• Desire to learn about technology and generate excitement over products and services
• Flexible in your work schedule as part of the role is evenings and weekends

Required Professional Designation/Certification & Experience:
• A degree or equivalent marketing and business experience is required
• 5+ years progressive experience in Marketing, Sales and Business positions
• Digital marketing experience is a real asset
• Telecom/industry experience and exposure to a variety of marketing roles would be beneficial

Must to have skills:
1. Relationship building: Ability to develop strong, integrated relationships with key stakeholders (internal and external) as well as with community members
2. Demonstrate influence and strategy skills with the ability to adapt to change throughout the planning and promotion process
3. Strong verbal and written communication skills (Adept at providing clear and simple communications)
4. Ability to travel to execute events and activities within your assigned communities

Nice to have skills:
1. Have existing relationships or connections within local Hamilton communities and possess a detailed understanding of these communities
2. Experience with campaign tracking and ability to distill and report on important insights including lessons learned to help improve future campaigns
3. Expertise with executing virtual/online events and digital marketing

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