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Email Developer 3 - 16538

Vancouver, BC
Description:
Leading the end to end development and deployment of multiple campaigns, including targeted and personalized promotions on email and SMS:
  • Develop & Re-imagine email campaign architecture, building personalized dynamic emails, data integrations, segmentations and quality assurance (QA)
  • Lead and execute technology integrations between marketing platforms, databases and digital systems enabling the build of personalized and dynamic customer touch points using Adobe Campaign Classic
  • Collaborate with marketing, data strategy and systems stakeholders to provide recommendations and influence adoption of new technology to maximize effectiveness of all marketing channel performance and customer engagement
  • Design trigger based journeys and workflows to deliver cross channel marketing capabilities
  • Partner with Communication teams and creative agency to deliver flawlessly executed personalized journeys
  • Collaborate with marketing stakeholders, data strategy and delivery teams to build personalized journeys

Passion for marketing technology:
  • Strive to deliver exceptional customer experiences
  • Liaise with digital marketing team to integrate email programs and Adtech (DMP)
  • Lead enhancement and adoption of Adobe campaign platform for marketing needs
  • Contribute to system architecture to further define and develop email system, as well as other technology/back-end systems
  • Utilize your expertise to identify scope of work and provide initial estimated timelines for projects
  • Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations
  • Lead and support implementation of special web projects and initiatives as required

Qualification
  • Considered an expert in system analysis or administration Adobe Campaign and/or similar MAP, using HTML, JavaScript, CSS, API Web development
  • Having built cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
  • Knowledge of tools and systems including: SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience Manager, Adobe target
  • Competent in applying contact strategy, developing A/B testing and segmentation
  • Passion for agile development and advancing through challenges
  • Flexible presentation and communications skills, able to communicate to all levels of team members frontline to executive
  • Energized by problem solving through collaboration with various stakeholders


Must have skills:

1. 5yrs experience in system analysis or administration Adobe Campaign and/or similar MAP, using HTML, JavaScript, CSS, API Web development
2. Pervious experience building cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
3. Knowledge of tools and systems including: SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience Manager, Adobe target
4. Competent in applying contact strategy, developing A/B testing and segmentation
5. Flexible presentation and communications skills, able to communicate to all levels of team members frontline to executive

Nice to have skills:
1. Familiar with REACT language, Artificial Intelligence (AI) powered data solutions such as integrate.ai
2. Masters of Business Administration (MBA) / Masters in Computer Science or Marketing degree holder
3. Adobe Marketing Cloud certification
4. Agile/Scrum master certification
5. Project management experience

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